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A corporate website concept your partners can approve before design

We research your audience, set the structure, write the copy and record every decision in a report. The website concept costs USD 1,100, and the fee is credited toward the build.

Callback target: 5 minutes.

We call back within 5 minutes

If you already have a site, we start with its audit

Leave your phone number in the request form. We call back, talk through the task and fill in the brief (the list of exactly what we build). Our target is a callback within 5 minutes.

What a website concept is

A website concept is a ready specification for a corporate site: audience, positioning, search demand, structure, funnels and copy. A decisions report comes with it, so your partners can approve the plan before design starts. The fee is credited toward the build.

What the contract says

  • A 30-day warranty and two rounds of edits.

What we do in a concept

For companies that need a corporate website or a brand refresh, we start with a concept before any mockup. It covers audience research, structure, copy and a decisions report. You get a document your partners can approve before design, credited toward the build.

In the concept we describe your audience and the path each buyer takes to a purchase. We set your positioning and voice. We map search demand (what your buyers type into a search box) and build the page structure and URLs from it. We draw the funnels (the route a visitor takes from first page to enquiry), write the copy and set the visual direction.

Related: read: website brief template, Landing page details, see Branding and logo.

Who this is for

This page is for mid-size and large manufacturing or B2B service companies, where a director, a partner and a marketer decide together. If one of these sounds like your week, the concept is built for it.

"We need a contractor who has already built sites in our niche." You are choosing a contractor and going through portfolios and case studies for your industry.

"I'm not deciding alone. I have to clear it with my partner." The quote is in, and the reply is "I need to consult."

"Another firm quoted less." Between the quote and the decision, you are comparing prices.

How it works

  1. Leave a request and get a callback. The studio's AI assistant calls right away and asks about the task and the budget. Our target is 5 minutes.

  2. Talk it through with Andrii and fill in the brief. The call happens at a time that suits you. The assistant books the slot in Andrii's calendar.

  3. Sign the contract and pay the invoice. The contract and the specification are signed electronically.

  4. Receive the concept, a ready specification for your site. You accept each stage with an acceptance act. You have 3–4 working days to reply at each stage.

What you get

  • Your buyers on paper before any page

    The concept starts with a description of your audience, their pains and their path to purchase. Structure and copy then rest on your buyers, not on a template. The document records who pays, who decides and what each of them fears. That is how we work when we haven't built a site in your niche before.

  • A ready specification you can put next to other offers

    The concept is a ready specification for the site: audience, positioning, search demand, structure, funnels, copy and visual direction. From the document you see what will be built and what makes up the price. You can hold every contractor's proposal up against one specification.

  • A decisions report for the people who sign off

    The concept comes with a report: what we chose, which alternatives we weighed and why. Your approvers don't have to take our word for it. You can show your partner or director a document with the arguments in it.

  • The fee counts toward the build

    The concept fee is credited toward development when you order a corporate website package. You can start with the concept and not pay for it twice.

Prices

Both prices are fixed and public. You pay by invoice under the contract.

Concept (recommended)

  • USD 1,100

    • Blueprint first, build second. We dissect your audience: who pays, who decides and what they fear. Then we put the site structure together, write the copy and a decisions report where every block has a reason to be where it is. You get a ready specification and agree it before design, instead of guessing from mockups.
    • One language.
    • The fee is credited toward development when you order a package.

Concept Start

  • USD 560

    • Brief, audience, positioning, structure and a decisions report.
    • Included in the Gold and Premium turnkey website packages.

Questions before you decide

You have no experience in my niche. Why trust you with our site?

We don't have a published case in your industry yet. What we offer is the method: the concept starts with research into your buyers, and the decisions report records why each choice was made, so your team can check every choice against that research.

I'll think about it. I need to consult my partner.

Long deliberation has never guaranteed a good decision: it is made by the numbers, not by the time spent thinking. The decisions report exists for that conversation, because it gives your partner the choices, the alternatives and the reasons. The offer is simple: invoice, contract, acceptance by act.

Get a concept your partners can approve

Leave your phone number. We call back, talk through the task and fill in the brief. Our target is a callback within 5 minutes.

Callback target: 5 minutes.

We call back within 5 minutes

If you already have a site, we start with its audit