How to promote my website and get clients

The short answer

To promote your website, make sure people can find it, give them a reason to visit, and track every enquiry back to its source. Start with the free channels: search basics, a Google Business profile and useful content. Add paid ads once the page turns visitors into enquiries.

Where to start with a site nobody finds

A new site has no visitors. Search engines haven't seen it, no other site links to it, and your customers don't know the address. Promotion is the work of fixing those three things.

Channels for a business come down to six: search, a Google Business profile, content, links from other sites, paid ads and your own email list. Which ones fit depends on how your customers look for you. Someone who needs a plumber nearby opens a map listing. Someone comparing accounting software reads articles first. Pick the one or two channels where your customers already look, and add more once those work.

Free ways first, paid ways when the page is ready

Free channels cost only time.

Search basics. Give each page one topic. Write a title and description that say what the page offers, and body text that answers the question a person types into Google. If you'd rather hand this part over, see our seo services for business.
Google Business profile. This is a free listing that puts your business on Google Maps and in local results. Fill in the address, opening hours, services and photos, and keep them the same as on your site.
Content. Write down the answers you give customers before they buy: how much it costs, how long it takes, what can go wrong. Each answer becomes a page someone can find.
Links. A link from another site to yours works like a recommendation. Local directories, suppliers and partners are the easiest places to ask.

Paid ads buy visitors faster, and they stop when the budget stops. Before you spend, you need three things: a budget you can afford to lose while you learn, a page that matches what the ad promised, and tracking, so you know which ad produced which enquiry. If you want a specialist to run this, look at our google ads management services.

How to turn visitors into clients

A visitor becomes a client only after acting. Three things make that likely.

First, one clear action on every page: call, send a request, book a time. Several competing buttons leave the visitor to choose; one button tells them what to do.

Second, tracking. A UTM tag (a note added to a link that shows where a visitor came from) tells you which ad or post sent them. An analytics goal (a counter that fires when someone sends the form) tells you how many sent it.

Third, a short list of numbers you read every month: visitors by source, enquiries by source, and cost per lead, which is what you spent divided by the number of leads. With lead analytics you see where enquiries come from and decide from the report what to change next.

Follow-up questions

Can I promote my website for free?

Yes. Search basics, a Google Business profile, useful content and links from partners cost time only. They work slowly, so give them time before judging.

How do I promote my website on Google?

Two routes. Free: make the pages match what people search for and set up a Google Business profile. Paid: run Google Ads, where you pay for clicks on an ad. Either way, check that your site records which route each enquiry came from.

How do I get clients from my website?

Give every page one clear action, track where each enquiry comes from and read the numbers monthly. Visitors who don't know what to do on the page leave without asking.

Find out what holds your site back

We'll send you a review of your website and ads: what gets in the way of enquiries and what to fix first. You can request it on the website audit page.

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